Book Review: I’d Rather be in Charge: A Legendary Business Leader’s Roadmap for Achieving Pride, Power, and Joy at Work by Charlotte Beers

Posted: February 27, 2012 in Periscope Post
By: Cari Guittard



Charlotte Beers’s new book, I’d Rather Be in Charge, offers up some important lessons for women in business.

One of the most profound, defining moments of my career was when I worked as a Special Assistant to Charlotte Beers during her tenure as Under Secretary of State for Public Diplomacy & Public Affairs during the Bush Administration.

If you’ve seen the film The Devil Wears Prada, you’ve got an idea a sense of what working for her was like – she the driven, sharp, take-no-prisoners Diva, and I the lowly, unstylish staffer who had no idea what I was up against. Over time, though, I grew to appreciate and relish her toughness and tenacity. She seemed hardest on those who were closest to her, in an effort not to admonish, but to make you better. She was always about pushing people to excel and find their own potential even if it meant long days and nights, some of which ended in tears from exasperation and exhaustion.

So much of what Beers tried to accomplish at State post 9/11 has been misunderstood, distorted, and often inaccurately reported. Her distinguished advertising career – where she shattered one glass ceiling after the other – is often minimized and diminished by the media, and male journalists in particular, as seller of Uncle Ben’s Rice and Head & Shoulders. Really. Is that the best they can do when encapsulating a lifetime of leadership, taking risks, and performance in the corporate world over decades in traditionally male dominated industries?

I always wondered why she never fought back openly against her critics – but then she had bigger fish to fry, as we say in Texas. Which was why I was eager to read her recently published book, I’d Rather be in Charge. The book takes the reader into her world, the world of Mad Men and Women, and shares story after story of her growing up in the advertising industry. Throughout the stories, she weaves in lessons learned and practical insights for women mapping their careers and navigating leadership roles in business. She shares some exceptional, useful communications advice on how to be persuasive, engaging and learn to leverage influence – these tips alone are worth the price of the book.

Beers also spends considerable amounts of time on showing how to build a road-map for self-knowledge, which far too many of us spend too little time on. The book is geared towards mid-career women who are transitioning into or aspiring to leadership roles. The benefits however are much broader and I would recommend this to women at every career stage – even my graduate students who are just beginning their careers – as there are several critical insights we can all take to heart and utilize.

If there is one word to describe Beers – at least from my time working with her – it is “fearless”. A term I wish more women embodied and would wear proudly. I remember one example of this distinctly when I worked for her at the State Department: The White House called prior to a press conference with Beers, asking me to kindly ask the Under Secretary not to say certain things and then not to wear her trademark short leather mini-skirt and form-fitting sweaters.

Beers was never shy about speaking her mind – which more often than not threw many of the straight-laced career foreign service officers and political appointees off kilter. She was also never shy about being feminine and wearing exactly what she wanted to at State – a land where there is very little color, form-fitting attire, and creativity. I remember not even taking a pause and saying, “The Under Secretary will not be scripted, she will speak her mind and share her opinions. If the White House has a problem with this they can take it up with her directly. And on the point of the mini-skirt, if I had the Under Secretary’s legs I’d be wearing one myself.”

There are endless lessons I learned from my time working for Beers which have made all the difference in my career. I am thankful she has now put some of these lessons down for others to benefit from her wisdom, experience, and candor.

Cari E. Guittard, MPA is Adjunct Faculty for the Hult International Business School Dubai and the University of Southern California. Guittard specializes and teaches graduate courses in Corporate Diplomacy, Global Engagement, Negotiation, and Managing Geopolitical Risk. Guittard resides in San Francisco, CA.